What is Permission Based Email Marketing?

Email Marketing and Communications has received a lot of bad press over recent years and rightly so. Many people are sending messages to people without their consent and often refuse to stop doing so.

This form of email marketing is called ‘Interruption Marketing‘ and it takes you away from something you want to do to get ride of something you did not ask for. Online this is the annoying *sp* emails and in real life it is the phone calls or knocks on your door you get during dinner from a salesperson you don’t know.

The best approach is to move from Interruption Marketing to now use Permission Marketing.

Permission Marketing is a phrase coined by the Marketing Genius Seth Godin to sum up the action of asking a person for permission before moving to the next stage of promoting something to them. Online this is done by sending someone a confirmation email to make sure they really want what you have to offer. If they do not respond to this confirmation email you send nothing. In reality the same things happens when someone says “Would you like to hear about this xyx product?” before they start sharing information with you. If you say no it is like you did not respond to the confirmation email.

Personally, I use Aweber Permission Based Email Marketing Software that is an inexpensive and ethical way to promote a business. Aweber are one of the most successful ethical opt in emailing marketing companies in the world.

You can test out Aweber services for one dollar for the first month

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Continued Success to you,

David