The Pros and Cons of Temptation Bundling

wonder technique

Temptation Bundling – is it all it is bundled up to be?

If you cannot motivate yourself to do something that you don’t like to do there is an idea I have read about called Temptation Bundling.

You take an activity that you don’t like and you perform this activity while doing something you like to do. A way of forcing yourself to do something you don’t enjoy.

Katherine Milkman, a professor of behavioral economics at The Wharton School at the University of Pennsylvania, and co-author of a study into temptation bundling says she only allows herself to get a pedicure while she is working on reviewing manuscripts or, as another example, she gets to read a book she enjoys while working out at the gym.

Let us look at the pros and cons of this idea (in my opinion).


  • You get a task done that normally you would procrastinate


  • You lose the mental fortitude to do things that you have to do to be well and less stressed (is it not time we understood that getting exercise is a positive benefit that we need to just accept?)
  • You may start to convince yourself that to get an undesirable task completed you have to pair it with something positive. This may lead you to procrastinate until you can find a desired activity to pair with the undesired.
  • Overtime you may lose desire in the positive part of the bundling since you are associating it with the negative parallel activity
  • You fall into the tendency to have to multitask two experiences when perhaps you may find that you could seek something positive in the negative experience rather than having to push yourself through it.

Over time I guess we will all see if temptation bundling is a great idea or in fact helps us all become less focused than we currently are which is not a healthy, stress free way of living.

I am open to see what will happen right now I prefer to do one thing at a time.

Enjoy a wonderful day,